Let's Think About It Podcast

Harnessing Courage for Growth with Performance Expert Aaron Trahan

β€’ Morice Mabry β€’ Season 1 β€’ Episode 6

Embark on a transformative journey with performance and leadership coach, Aaron Trahan, as we unlock the secrets to reaching your highest potential. πŸš€ In this inspiring episode, Aaron shares his meteoric rise to the top of the corporate world before 30β€”a roadmap to success that goes beyond impressive. 🌟 We delve into the pivotal role a professional coach played in Aaron's career, emphasizing the impact of being coachable, setting aside ego, and fostering a culture of excellence.

Get ready to dive into the often-elusive concept of goal achievement and personal development. 🎯 Aaron and I highlight the undeniable power of clarity and decisive action, breaking down the transformation from a fixed to a dynamic mindset. The episode is packed with strategies to overcome negative self-talk and lack of direction, setting the stage for listeners to paint a clear picture of success and bridge the gap to their aspirations.

The journey continues with a candid discussion on the paralyzing grip of fearβ€”and how to turn it into a force for extraordinary growth. 😱 I share personal experiences of facing fears, illustrating how each act of bravery propels us toward a life with fewer regrets and more triumphs. Aaron and I dissect the practice of 'reps of courage' and the resulting confidence that accompanies each brave step forward. 🌈πŸ”₯ This conversation is a must-listen for leaders, entrepreneurs, and individuals on the cusp of greatness, marking the beginning of a year filled with high aspirations and the journey of self-discovery.

Speaker 1:

Welcome to the let's Think About it Podcast, where we embark on a journey of thoughtfulness and personal growth. I'm your host, coach Moe, and I'm here to guide you through thought-promoking discussions that will inspire you to unlock your full potential. In each episode, we'll explore a wide range of topics, from self-discovery and mindfulness to goal-setting and achieving success. Together, we'll challenge conventional thinking and dive deep into the realms of possibility. Whether you're looking to find clarity in your personal or professional life, or seeking strategies to overcome obstacles, this podcast is your go-to source for insightful conversations and practical advice. So find a comfortable spot, chill and let's embark on this journey of self-improvement together. Remember, the power of transformation lies within you, and together we'll uncover the tools and insights you need to make it happen. So let's dive in. Welcome, welcome, welcome to another episode of the let's Think About it podcast. I'm your host, coach Moe. I'm very, very excited to be here.

Speaker 1:

We have another special guest. His name is Aaron Trahan. He, aaron, is a performance and a leadership coach, and he's here to drop some major, major nuggets for us. Aaron, how you doing, sir?

Speaker 2:

What's up, moe? I'm glad to be here. I've been looking forward to this conversation and, yeah, let's give everybody some value today.

Speaker 1:

Absolutely. But before we jump into this, you got to tell us where you're calling in from.

Speaker 2:

I am in the beautiful city of Austin, texas, a little cold this week, but otherwise just a great place to be.

Speaker 1:

So another question In Austin, Texas, are you rooting for the Cowboys or the Houston Texans? What's happening there?

Speaker 2:

Well, I guess I'll answer that in two ways for you. So, with where we're located right here in Central Texas, we're kind of in between. So it kind of gives us a good option to kind of go for both. But I will say, if you grew up in Texas in the mid-90s, during the Diocese years, more likely than not you're probably a cowboy fan over a Texans fan.

Speaker 1:

Okay, okay, that's great, great, great, great. Well, besides Texas, tell us a little bit about yourself. Tell us how you've grown to become a performance and leadership coach and more about your background.

Speaker 2:

Yeah, yeah. So you know. The origin story kind of dates back to really becoming a, I would say, being thrown into a leadership role at a very early age and really being forced to navigate and grow within a sink or swim environment. Luckily, I was able to learn how to swim and worked my way up the proverbial corporate ladder to eventually becoming a senior executive of a billion-dollar company before the age of 30. And while that may be the headline, what sits underneath that was I made every single mistake there could have possibly been made as an emerging leader, and it got to a point where I had to do something differently if I was going to continue to see higher and higher levels of success and achievement.

Speaker 2:

So where the story takes a turn is at that point I got introduced to professional coaching. Being on the other side of the table as a client, I needed a performance coach to really help me see things through a different lens, help shine some light on some blind spots that kind of developed along the way, and really helped me think about things entirely differently, from new perspectives on how to grow, develop and become a better version of myself. That's where the journey really kicked into high gear. That's led me to where I'm at today.

Speaker 2:

Over the past I would say six or seven years has been really doubling down on becoming the best possible people leader that I could possibly be, making sure I was hiring the right people, getting them in the right positions and then surrounding them with a culture and environment that produced high standards, that led to high performance and that just really became a passion for me, really developed a strong sense of purpose to where I asked myself. The question is why am I focusing on other things when I know this is going to be the place where I can make the biggest impact. Make a long story short, about a year and a half ago decided to go all in, launch my own firm, do this on a full-time basis, and here we are, man, that's awesome.

Speaker 1:

Think about it. When you started working with a coach, were you already like a high performer or, okay, performer, performing the low standards? Where were you and what was the light switch that came on that helped you make that decision to work with a coach?

Speaker 2:

Yeah, yeah, Great, great question. I've never really thought about it that way, but if I had to define where I was at that time and why it was I needed the assistance, it was because I was a high performer but started to realize intuitively, through feedback, through my performance, that I was now on the other side of that peak performance area that I was in. And, just like a lot of us, when we find a tremendous amount of success and we find it early, we tend to feel a bit validated. We tend to feel like we've got this thing all figured out right. Our ego gets inflated and we start to think that we're becoming the smartest person in the room, so to speak, and when you think you have it all figured out is the very second that your eventual decline starts. And so I had an inflated ego.

Speaker 2:

I was no longer coachable and I knew and had this growing sense internally that I wasn't showing up as my best version. I was leaving too much of my full potential and capability on the sidelines and I knew, if this continued on, my peak was going to be behind me, and I knew that I hadn't even come close yet to delivering at a level that I knew I was capable of. But I got stuck in a comfort zone. I was not coachable. I thought I had it all figured out. I had this huge ego. So I knew that I needed help to really redesign myself, to get back in growth mode and start to A identify and then B take action on those areas that need to be developed. And I was just ignoring for too long that I knew what unlocked new levels of potential and performance. So luckily I made the right choice back then to not maintain status quo and actually go out and do the hard work that took me to a new level.

Speaker 1:

Yeah, that's great points and insights, because even more of my audience that's listening to this right, very successful Individuals, people, quite frankly, may be in cruise control for you, that light bulb which just just really came on right in the sense that, oh my god, I'm comfortable, I know it all, oh my god, I gotta, I gotta take that next step right, but can you share with my audience what is a performance mindset? What does that mean?

Speaker 2:

Yeah, yeah, let's, let's go there. So I'll make it easy to understand, with kind of a general rule, that what I refer to as my mindset rule, that's the 70, 20, 10 Rule that you're gonna find in just about every room, on every team, in any group, wherever anyone is listening to this message. Often they got to do is basically stop and look around and the 70, 20, 10 Mindset rule is going to generally apply. So let's start with a 20% first. This is gonna be what's defined as kind of the fixed mindset group, but this is gonna be, or said another way, the status quo mindset group. They've, for whatever reason, they're not showing up, wanting to learn, wanting to develop, wanting to go to the next level Could be for a host of reasons.

Speaker 2:

They could have the stereotypical fixed mindset and they just, they just think that they're they're at where they need to be and there's no growth ahead. Could be that they're close to retirement and they're more focused on Shutting it down and finding a new level. For whatever it is, 20% in every room is gonna be kind of fixed and really prioritize the status quo. They don't want things to change. But here's where it gets interesting in every room that I I'm in and I talked to and I asked the question who identifies with a growth mindset? 70 to 80 percent of hands always go up and while they may be right, they may think that with a proper amount of time, energy and effort they can learn new skills, enhanced their intelligence, developed new capabilities, overcome the obstacles. They may they're thinking and believing all the right things. You go to their LinkedIn page. They may be posting all the right things, but there was something missing and when you really Really took a deep dive in, they weren't putting very much, if any, action behind those beliefs. They were just just as much stuck into a status quo or comfort zone as that fixed mindset group.

Speaker 2:

And what I began noticing and rich, the whole reason that I Created kind of a new category called performance mindset is that you're gonna have about that 10% group in every room so one out of ten, ten out of a hundred where they're gonna be the ones that have a relentless Bias for action. They think all the things that the growth mindset group thinks, but they know that thinking and believing doesn't take you anywhere without action. So they're okay with being uncomfortable. They want to be challenged. They're constantly in learning mode, learning new things and developing, and they know that continuous improvement is Ultimately the way that's going to allow them to find out what they're truly capable of.

Speaker 2:

So they know that there's gonna be some failure. They know there's gonna be some missteps, but they're almost allergic to the comfort zone and the status quo. They don't care what's happened in the rearview mirror. They want to find out, looking ahead through the windshield, what is their full potential and what can they possibly do. So to summarize all that, it's really that bias for action component that's missing with a lot of people who claim to say they have a growth mindset. So what thinking and believing is to a growth mindset? Hardcore action is for a performance mindset.

Speaker 1:

Wow, thank you for sharing that. I want to follow up with a question, because that 10% is the, is the action, the diligence, that growth aspect of wanting to be the best version of yourself. But if someone is in that 70% or, let's say, 20, fixed the mindset as you explained it, how do they, how do they leap over to that, to the 10%? How do you help, coach them? What? How do they make that?

Speaker 2:

that leap over. Yeah, you know there's. There's a lot of different ways that we can slice and dice and attack it, but it really comes down to one thing. I mean the big missing component. Or I would say with one group there's two missing components. With the other group, there's only one missing component with that 20% group. It's the, it's the belief, it's the thought that I can do whatever it is that I set out to do. I just got to be disciplined and take action. So what they're missing is just two pieces of the puzzle and that's the belief that that they want can do it, and then putting action behind that. With the 70% group, it's really just the action. They have the beliefs, but they're just not taking the action.

Speaker 2:

And when we pill the layers of the onion back, what's preventing that action is a lack of understanding and clarity on how Right. So I've always kind of yeah, we had two spectrums right on one side of the spectrum was Inaction. The other side of the spectrum was full action. Think about it in terms of almost having an uncertainty meter above it. If you're not certain on how to go forward, it's always going to drift you towards the end of the spectrum of inaction, and so I'm a firm believer that everybody has the internal desire To generate better results, to see better performance, to improve. But if there's a lack of clarity on how to do that, it's always going to keep people in the inaction stage, and the longer you stay there, the more that you become content with status quo. You get stuck in the comfort zone, and with each passing day it becomes harder to leave.

Speaker 2:

And so, to answer the question, I think it is all around not looking for the perfect opportunity, the perfect move, the perfect first step. You know, waiting for the right time, waiting for the stars to align. Look, that's a myth. There will never be a perfect time to take action. There's always going to be reasons to not act, and so, for those looking to graduate, from the 20% group to the 70, or from the 70 to the 10, the Opportunity to graduate exists every single day.

Speaker 2:

But what you have to do is just get more comfortable taking imperfect action, because with every action there's going to be experience, knowledge, wisdom gained on the other side of it. You then take that, what, those learnings, and you apply it to the very next step, but thinking that there's a perfect move or a perfect time or a perfect opportunity is what keeps people sitting around waiting their entire lives for something that simply doesn't exist. So my advice is get more comfortable taking imperfect actions, and you'd be surprised what sits on the other side of those action. Steps of getting uncomfortable. It's all about taking action.

Speaker 1:

Absolutely. And one of the things that I spent a lot of time and coaching and working with my clients through those limiting beliefs and interpretations, the stories that people were constantly telling themselves in their mind, that negative self-talk, all of those things that contributes to getting in our own way. And I love how being action-oriented without the baggage of the self-judgment Because the self-judgment typically is what limits us from taking those steps forward that's right. How do you help people address the common blockers that prevent them from their own success?

Speaker 2:

Yeah, I think it's first is kind of identifying the why, and I think the theme that continues to kind of come up here is that when people don't have clarity, when people lack awareness, when we don't know exactly what we want the destination to look like, all of that is one big formula for nothing to happen, right? It's like if you're not aware of where you're at, if you're not clear on why it is that you wanna pursue, what it is that you wanna pursue, and therefore you don't know what the destination looks like, how in the hell are you going to take the first step?

Speaker 1:

Right.

Speaker 2:

It's like, yeah, I could see exactly where there's so much anxiety in kind of going there. And you take out your phone, you pull out the Google Maps app. There's two data points that are absolute requirements for that app to work for you You've got to know where your current location is and you've got to know where your destination is. If you don't know those two things, the app cannot generate a route for you, and so we can be so clear on that when we're looking for directions to a different place. But it's amazing how unclear we can be when we look at ourselves in our own growth journey and think about where we want to be, what is our ideal state, and so I think, when we can spend the time to understand and improve our awareness, where are we? Why are we here? What's led us here, the good, the bad and the ugly. This is not meant to be a highlight reel. This is meant to have an honest assessment of what's led us right here the good, the bad, the ugly and then we take that and say, okay, now that I've got a foundation of awareness, where do I want to go? What's most important to me? How am I defining success for myself? What does happiness look like, and we then can start creating where our destination is. Once we have those two things, then we can put in the work to create that transformation bridge, with the right milestones, with the right action steps, with the right priorities that will now take us to our destination.

Speaker 2:

One of the things that I like to tell clients is if you don't know why you're doing what you're doing, if you don't know why you're chasing what you're chasing, you're going to find yourself in a position almost like the dog chasing the car. Right, what happens when the dog chases the car and has the fender in its mouth? It doesn't know what the hell to do after that. Right, it's more of a reaction, and when we can be very present and have intentional, deliberate actions to doing the things that mean the most to us, you have a strong enough why that will always lead you to figuring out how to get there.

Speaker 2:

But without that strong why, you don't know what success looks like. If you don't even know what happiness looks like, then you have no way of knowing if you're giving up too much of one to chase the other. And so it's all part of developing the awareness and the clarity that ultimately leads you to a destination that you want to get to, that has a meaning to you, that gives you purpose, and when that's in place, this whole process gets a lot smoother. With that not being in place, you're liable to take any road that looks good. You're chasing after low-hanging fruit, you're the hamster on the wheel, and when that happens, even if you catch what you're chasing, winning is not gonna feel like winning because all of those core ingredients and components aren't there.

Speaker 1:

Yeah, because then, with the why right, it allows you to create a vision and a purpose behind it and then mindset as you are trying to move forward to accomplish goals or whatnot. It's important to have that vision of what that outcome starts to look like and I believe, from what I'm hearing from you, is part of the why is to help create that vision in your own DNA so that you can effectively move forward. When a person is content with their why, how likely are they to achieve their goals?

Speaker 2:

Yeah, I think when you've cracked your own code around what's most important to you, how you're now prioritizing that and what the destination looks like that you want to get to, I think the probability of goal attainment goes up astronomically. And there's one word that I think can really summarize all this, and it comes down to focus. When you don't have those things in place, it is exceptionally difficult to stay focused. I would even ask someone who doesn't have a strong why and they're not clear on their destination I would love to know how they're going about their weekend, week out prioritizations. What is important to you? It does that ranking of what's important. Is that interchangeable? Is that changing all the time? And I think it is, and that's why so many people who lack the clarity and who lack the awareness. They may feel very busy, they may feel like they're doing a lot of things, but they have no way of gauging and understanding and tracking are they getting to where they want to go? And that simply comes down to they're not focused on what that destination looks like.

Speaker 2:

So if you're not focused on something, you're focused on everything. And if you're focused on everything, anything can be a priority, depending on what the fire of the day is going to be, and so that's where you fast forward that out a couple of months, a couple of years, and that's where you start hearing the big buzz words of burnout. And I don't have purpose, I don't have meaning in my work, and it's because we've been chasing ghost. We may have been chasing money or a status or a title, but those are things that kind of come and go, and if we don't have an emotional tie to the why that we're chasing, we'll never have enough. We'll always feel like we're chasing after something else. Because we're unfocused. Everything looks like a great opportunity at that point in time.

Speaker 1:

Let me ask you this. Let's say a person does have a why. They do have goals, but fear gets in the way and it consistently shows up, blocking them from obtaining their goals. They do have a why. They know that this is the route or the career or the endeavor that they wanna go down. They studied it, they researched it, whatever the case might be. But then fear gets in the way. How do you coach people through that? How do you work with clients through that?

Speaker 2:

Yeah, I think it's going directly to the source. You know we don't dance around that, right? So if there is a fear component there, I wanna go there, I wanna stay there, I wanna have my clients dance with the fear. What is it that we're fear being? Why is it that we're fearing that? And it could be a number of things. Could be the fear of uncertainty, the fear of taking a risk, the fear of failure. But when we can go through the mental arithmetic, if the pain of not achieving the goal, if the why is there, if that why is strong enough, then the arithmetic that should always come out of the equation should be the pain will be far greater of not achieving this goal than taking on all of those unknowns, all of those uncertainties that will show up on the road to achieving it. And so I think it's really changing the relationship and the perspective that we have around it and I'll pose this into a question that I serve up to my clients all the time is what would our lives look like if we change the definition of fear of failure from not achieving something, from falling flat to not delivering? What if that failure now meant to not try? What if how we define for ourselves.

Speaker 2:

Failure is not trying the things that we know would drive progress towards our big why. I think we would all live life very, very differently. And so, yeah, I think there's always going to be. We can't avoid fear, it's inevitable. If we're trying to do anything, great fear is gonna be along the journey. But I think we always have to weigh fear of not striving, fear of not achieving, fear of never accomplishing that goal that we are now saying is so important to us. I think, all of a sudden, when we can balance those two things the fear along the journey, the uncertainties, the risk of failure now seems pretty damn small compared to the fear of us sitting in our front porch rocking chair at 80 years old, full of regret, not even trying to pursue it. And so when I think we can weigh those two baskets of fear the fear of not achieving, if your why is strong enough, that fear of not achieving it should be far, far greater than the scary things that may show up along the journey.

Speaker 1:

Yeah, so take us through your journey. When you made that leap right From an executive corporate world into coaching and starting new as a coach, what were the fears that was surfacing for you and how did you attack it to get to where you are now, looking back at that time of becoming a new coach?

Speaker 2:

Yeah, no, I took my own medicine right. I think it really came down to looking ahead. There was so many fears. I've never had an entrepreneurial journey before. I started my career in a corporate Nasdaq traded environment. I had the golden handcuffs, I had stock options, I had benefits, perks all the things. I never worried about where my revenue or income was gonna be coming from next month, next quarter, wherever it was. So, when you think about the uncertainty of my experience, I've never been a full-time coach before. So am I even qualified? Can I even make the impact that I think I can?

Speaker 2:

So the list of fears was long. Every step forward had an element of fear to it. But here's the big butt part I knew that if I didn't try, I knew that if I didn't go down this path, I knew that once I took action, I wouldn't be able to figure out a lot of things on the way. All of those fears combined was such a small drop in the bucket compared to the fear that I would have had over the next 20, 30, 40 years. Knowing that I wanted to do this, knowing deep down that I could do this, but also knowing I didn't have the guts to even try. That was the fear that I was running further away from, versus the fears of all the things that I knew was going to go up on the journey.

Speaker 1:

What a self-embarassment right Like how can I get up every day knowing that I had this opportunity to dwell in something that's truly my passion, what I really wanna do, but I was afraid I can't even look at myself in the mirror.

Speaker 2:

Yeah, it's. Yeah, I mean, there's a great book that's out there called the Top Regrets of the Dime. I know it sounds a bit dark, but the story is actually very insightful and it's a woman who's spent. She found her calling in the hospice industry and spent a lot of time with people in their last days, weeks and months of life and could really bring a level of enjoyment and quality of life respectively to those people, and she accumulated a list of the top regrets that they were expressing to her on their quote, unquote, deathbed. In.

Speaker 2:

The number one regret surprised a lot of people. Sure, spending more time with family and doing this, and those were all on the list. But the number one regret was exactly what we're talking about, and that was at the end of their life, looking back and having all of the regrets of not trying, knowing they should have done this. What would my life have looked at like if I would have done that? But they never even tried.

Speaker 2:

They got stuck in a comfort zone and then they started living a life that wasn't even authentic to their true core, because their true core was I wanted to pursue this, this was my aspiration and so, yeah, when we keep avoiding that and we don't respectfully fear that level of regret. That's the biggest fear and that fear will far outweigh everything else that we are defining or perceiving as fear. That are just simply the obstacles to becoming successful in whatever endeavor or initiative we have. And so, yeah, I think never underestimate the fear we should be properly allocating to the regret of not trying, the regret of not taking action. I think it'll cost us a fortune over the long run.

Speaker 1:

Let me ask you this the avoidance of fear, is that a failure? Can that be labeled as a failure?

Speaker 2:

Yeah, I mean it certainly could. I mean, look, I think fear, when we think about it differently, is a great indicator. So, when we think about growth, when we think about development, when we think about taking ourselves to the next level, nowhere is it a law or a universal rule that growth is going to feel good. It's not designed that way. Growth, by default, is meant to make us uncomfortable, is meant to challenge us, is meant to stretch us, and so if our fear is avoiding all that and we're letting that stop us from becoming and tapping into our true potential and becoming the best version that we know we can be, yeah, I mean, I think it's up for the individual to decide, but I have a feeling, when they get to a place further down the road in life, when the game clock is nearing zero, they're out of energy and they're out of youth, but still have these unfulfilled ambitions, yeah, I mean, it's probably most likely going to show up on the failure side of the chart, because there's just no substitute for taking action.

Speaker 1:

Right, right. How would you recommend your clients or our audience to change their perspective around failure?

Speaker 2:

Yeah, I think the first place is like let's redefine it, you know, let's go back to that definition we just talked about replace failure with not achieving something to not trying something right. So, if we know a certain action, a certain step is going to be, a dependency, is going to be what needs to be true for us to find that thing that we're chasing, we have to start defining not trying as our key source of failure. And then, secondly, the fear that comes with that. I think we have to better identify that as an indicator, because I think all the magic lives on the other side of fear and in the big fear of failure. And it's amazing what happens to our fear when we go towards it, when we take action against it. It's, you know, public speaking is always up there as one of the top things that people fear. Well, yeah, there's all kinds of hacks and yeah, you know, picture everybody in their underwear, do this, do that. It's like that's all BS. You want to overcome that fear? Get in the reps, get on stage, speak publicly over and over and over again, and I promise you there's going to be magic that sits on the other side of that.

Speaker 2:

Fear hates it when we take action on those things that we fear, it's fear is kryptonite. So the only way that you can crush the fear is going towards it, not running away from it, cause when you're running away from it, all you're doing is validating it. When it feels validated, it's going to grow. It's going to build all the things you're afraid of. Now we're just going to be even that much scarier when you have given yourself evidence that you run away from fear and not towards it. But when you run towards it, oh man, you feel like a new person. When you get on the other side of it and you're now more willing, you have momentum to take on new elements of fear, and it just becomes a virtuous cycle in a flywheel that you can give to yourself. But the one thing that I can guarantee you on how to make that fear grow is to run away from it.

Speaker 1:

Right, right, what really stood out to me? The repetition, and one thing that I talk about is rocks, reps of courage, demonstrating courage to go towards that fear, because it's all in our head, it's all on a past experience of some sort, and we're trying to project it out into a certain outcome, and then, ultimately, fear is trying to protect us from being embarrassed, feeling a certain way, and that fear shows up to help you play safe, to make you want to play safe. The only way to overcome that is to have courage in the action of what you said, taking action, and as you're taking action, guess what? Your confidence starts to improve. Right, and I love the analogy about speaking.

Speaker 1:

I like to say presentations as well, because in the corporate world, we have all of these important presentations and we're so scared, we're so nervous, and then, as you to the event to present, yeah, you have all of this fear, but guess what happens One minute, two minutes into the presentation, the fear is gone, and then that's the evidence of the action that you're putting towards overcoming that fear. Yeah, let me ask you this though, erin oh, go ahead, you want to?

Speaker 2:

comment. I'm just going to put an exclamation point on that. It's just there's. Don't let the fear get in the way of you doing the work, because you can always outwork fear. Fear of public speaking Good, I'm going to rehearse this 10 times before I go. If the fear is still there, good. Next time I'm going to rehearse 20 times. If it's still there, good, I'll go up to 30.

Speaker 2:

But there will be a certain point to where your preparation, you taking action to put in the work, can absolutely and then actually doing the deed kind of taking the action to actually do the presentation, do the performance. You can put in so much work and the preparation and then taking the action that fear has no place. That is right when the work is the kryptonite to the fear that's preventing you from taking the action. So it's going to be a self-fulfilling prophecy. One way or the other, you let the fear prevent you from taking action or you take so much action that the fear just gives up. Either way, it's your choice on how you want to handle it. You can do the work and beat fear, or shy away from the work and let fear win. It's our call.

Speaker 1:

If you shy away from the fear, guess what happens? It keeps reoccurring until you decide to attack it head on. Otherwise, you can dip and dodge around it for as long as you want. Guess what? It's going to keep showing up in different formats until you actually address it. Fear is not going anywhere. Exactly, who's your clientele? Who do you work with?

Speaker 2:

My clients are going to be business leaders, executives and entrepreneurs who are growth-focused and performance-driven. They are up into the right trajectory. Typically things have been going well for them, but almost kind of going back to where I was at my 30-year-old self is they know that there's a next level. They know that there's a reservoir of potential and capability they haven't quite tapped into. When they come to me and we start working together, it really comes down to two things they want to further accelerate their path to the next level, whatever that looks like for them, and they're wanting to get there much faster than they otherwise could.

Speaker 2:

Life's too short to be spending making unforced errors. For those growth-focused leaders that know that there's a next level and they don't want to spend the next five to ten years stumbling around and figuring out and being reactive to cracking the code on how to get there, we leverage an operating system that accelerates their path to get them to where they want to go, which saves them all of our most precious, most valuable resource that we have time I give back to clients is allowing them to spend more time performing in a more optimized state versus spending all that time figuring out what getting to that optimized state should look like Awesome man, and if any of our listeners want to reach out to you, how can they get a hold of me?

Speaker 2:

Yeah, two easy ways. First, you can always go to my website, which is full of information on my approach, my methodology, my programs. That's performancemindsetcoachingco. Or they can hit me up on LinkedIn. I would love to connect and I'm trying to share as much of these type of conversations out there on a near daily basis to try to give back to that community. So, if nothing else, it's a high ROI, cost you nothing and could give you some insights that could change everything for you. So those are the two places I show up to the most.

Speaker 1:

Appreciate you sharing that Last thing. What final thoughts, tips, anything that you would like to share before we sign off?

Speaker 2:

Right now is a very it's a scary time for a lot of people at the very start of the year, right, this is the time that most of us get most excited about new goals, new initiatives, new year, new me type of thing.

Speaker 2:

So it's more of a warning that I want to throw out there around motivation. Right now, we're kind of in this zone where our motivation to get better is going to be at an all time high, but I want to warn everyone that that motivation is a sugar high. It's not going to be there for you a week from now, the start of February and so my advice to stay true to continuous improvement is to replace motivation with discipline, right, when you can have the discipline to stay committed to your system, to tracking the things necessary to make your goal happen. Motivation won't be there for you every day, but you always have the option for discipline to be. So if you are depending on motivation to be your best version this year, at best you're going to be inconsistent, because motivation ebbs and flows. Replace it with discipline and always have that discipline drive your action, and I think if you do that, you're going to see a lot better progress towards goal achievement than if you just wait on the motivation to show up.

Speaker 1:

Aaron. Thank you, sir. Thank you for the nuggets you dropped today and from our listeners. Reach out If this was really intriguing for you. This insights, this information that Aaron shared today. Reach out, reach out and encourage you to. With that being said, thank you, aaron. Appreciate your time, appreciate the nugget and we got to do this again, man, because you were dropping some big ones today.

Speaker 1:

Thank you, audience, for listening in to another episode and let's think about it Podcast. I'm your host, coach Mo, and I will talk to you soon. Thanks, man. Thank you for joining me in this episode of let's Think About it. Your time and attention are greatly appreciated. If you found value in today's discussion, I encourage you to subscribe on your favorite podcast platform. Remember, the journey of self-improvement is ongoing and I'm here to support you every step of the way. Connect with me on social media for updates and insights. You can find me on Instagram and Facebook at Coach Mo, coaching or LinkedIn at Maurice Maybury, or visit my website at MauriceMayburycom for exclusive content. Until next time, keep reflecting, keep growing and, most importantly, keep believing in yourself. Remember, the most effective way to do it is to do it Together. We're making incredible strides toward a better and more empowered you. So thank you, and I'll see you in our next episode.